Take on a tough problem Posted May 19, 2014 by Adrian Nance


Tough problem.  Some people may find this quote from Warren Buffet a bit tough!  Sorry about that, but a supporter of our rightly pointed out Buffet’s son is trying to help solve a tough problem in Africa.

What is the tough problem we are addressing?

Tough problem - flooded farmland as far as eye can see

Tough problem – flooded farmland as far as eye can see

Buffet’s approach touches on our work and ethos in Africa.  Wings Like Eagles is working to establish self sufficient companies that can stand on their own feet, employ people and pay taxes so that the country and the people grow.  It is a different way of looking at things.  We are trying to solve a tough problem.  Getting helicopters faster to disasters so that lives can be saved, airborne surveys can ensure aid is targeted properly and access is available for all.

How do we solve tough problems?

We have identified how we want those companies to work. Through aviation that can respond rapidly to disasters.  Thus a responsive aviation sector allows the UN and Non Government Organisations (NGOs) best to target natural and man-made disasters.  So it really helps.  Have a look at our video to see what we do.  Internally, we have to do our part. We must solve the tough problems of aviation safety, integrity, commitment, flexibility and efficiency in our our work. But that is our part.  And they are our values.

Aviation is in the services and infrastructure sectors.  The services and infrastructure of a country are the parts that help other investors solve other tough problems.   Good services attract investors to put money into the economy so that the economy can grow.  That is why were not establishing charities in Africa.  We are building businesses that can stand the test of time. Businesses that create jobs for the unemployed.  Businesses that help people get trained. This way we can avoid a ‘project’ mentality. Projects are great for short term things. But some tough problems are not short term.  They require long term commitment.  Self supporting business can do that.

It is still very early days for us – because as Buffett Jr says –  I’ve written in my new book, 40 Chances: Finding Hope in a Hungry World, about taking higher risks meant making mistakes.  ‘I made enough to have lots of interesting stories to tell.  But in the process I gained a much clearer idea of what needs to change if we really want to address global food insecurity.’

That is him addressing the problems he sees.  Ours is a different tough problem, but we press on.

How can I help solve tough problems?

Well, why not contact us and start a dialogue?  Or if you want to give have a look here.  Together